Our last grizzlies

[A-zone]

Saving the Great Bear Rainforest with good marketing

Justine Hunter

Sitting in an Italian restaurant in San Francisco in 1997, a gathering of environmental activists wrestled with a marketing challenge. They were mapping out an ambitious plan to prevent logging of old growth forests along the edge of British Columbia’s coastline.

And here’s the root of the problem: The management of Canada’s wildlife - its sovereign renewable natural resource - is being decided by foreign “eco-activists” sipping wine in a San Fransisco restaurant. The same strategy is doled out to tell the Africans what they can and cannot do with their wildlife.

The good news is that “bears gotta eat”. Lions and crocs, too.