Republic of Alberta said:Sticking the word Premium in the title is a marketing ploy. Average joe picks up the box of Federals (featuring the Sierra Game King) that say Premium thinking that they must be better than regular bullets for his moose hunt.
Then he puts Premium gas in his 1987 Ford pickup because he thinks that is must be better than regular and picks up a pack of "Light" smokes because he wants to limit his chance of getting lung cancer.
It has the word "Premium" so it must be better in all regards.![]()
It's pretty much up to the consumer do research and decide what "premium" means to them, and what they want.
Federal Sierra "premium" ammo may be very accurate, perfect "premium" ammo for deer hunting, but not "premium" for grizzly hunting.
I don't know about you, but I do research to decide what extra money I will spend on "premium" products, and decide for myself if they are worth the "premium" price.
It's not a marketing ploy if it works for you, it's only marelting if you buy something without reasearching if you need/want it or not.






















































