For the average reloader, about the same. If you buy your components in large bulk(wads & primers 5000, powder 8lb kegs, etc) you can knock the price down to about $5/box on 1oz loads. I reload 12ga only, mostly 1oz target loads, my cost is about $7/box right now. I reload because I enjoy doing it, the real cost savings is in 28 ga & 410.