100 years of brand history means nothing iа right now they cheapen out to make a better profit margin under parent company management.
Was Sauer a top notch - no argument. If you can get Sauer 200 or older, yes, absolutely. Does Sauer stands up to its name in the last 5-10 year? Hell no.
Sauer 404, top of the line modern Sauer:
8x57, not even magnum. These are some German engineering and materials for you.
Look at Sauer 303 - totally failed, engineered by incompetent people driven my marketing ppl. Few even know it exists.
Sauer 101 - released 2012. How many did you see around? Compare to Tikka, an tiny update comes out - people queue to pre-order in any fit finish available.
Check Sauer 100 vs Sauer 101, think for yourself if they bother to make 100 if 101 was a decent rifle. While Sako 85 with bad ejection sells every year, over and over again and people are looking for it.
Mercedes / Volvo or Apple / Samsung analogies are just made up symbols which are irrelevant. Well, unless you are a symbol-minded person )