SK (Lapua) Standard Plus:
SK runs one production line with one manufacturing recipe for rim-fire match ammunition. Batches are rigorously tested and separated according to whether they meet exact standards for velocity and grouping, and get labelled as either Rifle Match, Pistol Match, or Standard Plus (or bulk Magazine). Basically you're shooting better stuff that just has like 1% too much variance in velocity.
Quite a proportion of Canadian shooters in ISSF disciplines (the casual competitors at least, not necessarily those *on* the Olympic team) use Std+ as practise ammo (and sometimes match). This doesn't mean it will be a shining star in your own rifle or pistol, but it tends to be pretty good in almost all. Like most European match ammo it's got a pretty slick lubricant on it, which burns off with a particular smell.
At today's prices for Thundercats and Yellow Bees and whatever, it's a wonder people don't just buy this.
The Canadian distributor,
Hirsch Precision (a site sponsor in the banner block up top), is retailing bricks from the most recent container for $62,50 or $58,50 by the case. Your $69 is significantly less than Canadian Tire is selling this same stock for.
Where do you shop that you're getting CCI SV for cheaper than this? Do they have any CCI Pistol Match at rock-bottom prices too?