SmartReloader USA?

If their products look a lot like RCBS, Hornady, Redding and Berry's then you have to ask yourself about their Swiss engineering. They directly copied products from all of these companies to a point where I was shown how the casting flaws in their copy of a Hornady press was even incorporated into their product. Copied and made in China, including our rotary media separator.
 
I remember when you used to buy Chinese knockoffs at a lot less than the US or Euro made originals. Most of those guys caught on and started charging like %80 of the normal price, so you save a little, but get a lot less.

"We worked hard on this project and the only reason was because we wanted you to save money!Why should buy more expensive hand priming tools?"

Lee Auto Prime MSRP at Lee Site $19.98
Lee Auto Prime Online Retailer $12.90
SR knock off of Lee Auto Prime $20.95

Perhaps the alleged Swiss connection is to imply quality..

"Whenever you will have a problem with one of our products be sure we will make you happy in the shortest time possible after you contact us." The Swiss speak much better Engrish than this
 
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