We did this at the same time as the Troy. The thought process is that Troy is a producer of Rifles and Sterling, in reality only produces parts.
We wanted a solid supplier of receiver sets and rails for Canada. Hence the Sterling connection. We had Mr. Robinson from the UK over in our booth during TacCom and he spoke to a lot of people in regards to this project.
The parts come over to Canada, in bulk, in the white and we process / cerakote them in Calgary. Full guns put together will be under the "Edge Customs" brand as it would be disingenuous to call them "Sterling" rifles.
Our barrels will be from IBI
Our BCGs will be from Troy / DPMS
Triggers.... all over the map...
But more importantly, we will have a solid selection of build kits for those that want to be adventurous.
We have a ton of inventory just being processed right now and I expect weʻll release more info later this week, with pictures. But the pricing if fixed for now and is, as we posted at TacCom.
The reason you didnʻt hear about this sooner is that, until we actually had stock in Canada, we did not want to say anything. I hate pre-sales.