What am I looking at? Eley or Remington .22LR

[maple_leaf_eh]

I was perusing the latest ad from a popular Canadian retailer, and see Eley Club and Eley Match with the familiar green and script logo of Remington. Come again? Who owns who? Big Green went out of business a while ago. Is it licencing its name for market effect?

 

[adamg]

I would explain the presence of the Remington name as due to the age of this ammo. It might be old stock, manufactured before they went defunct recently.

 

[Rust]

I think it was a way past the US import laws.
Like Benelli or Glock having to have a US location. Im assuming Remington was the importer.
I had one rifle that really liked their Match EPS. Was cheaper than Eley 10x and almost as good.

 

[Leuchtkafer]

I forget the history of why Eley made ammo with Remington branding, but it was the best lot of Eley Match I've ever purchased. Might be worth a try.

 

[AfroCowboy]

Remington is manufacturing ammo again under new ownership.

I had some new production thunderbolt that surprised me with cleanliness and accuracy last summer.

 

[grauhanen]

The Remington Eley Match box shown by the OP is Eley Match ammo that's been rebranded as Remington Eley. The rebranding partnership included Remington Eley Club and Remington Eley Target and perhaps others.

It's not clear when the Remington-Eley rebranding relationship existed. In 2016 it had been underway for about decade, perhaps more. When it ended is not known but it isn't a thing now.

Rebranding .22LR ammo is not uncommon. For example, in the US Wolf Match Extra and Match Target .22LR ammo used to be rebranded SK. Now similar Wolf ammo is made by Eley.

 

[maifire]

I have explored 3 kinds of the eley remington line; yellow, green and black.
None ever shot fantastically in my rifles unfortunately.
That smell sure is unmistakeable.

 

[Mumbles Marble Mouth]

Remington ammo was sold to Federal. But then Federal was sold to Czechoslovak Group along with CCI and Speer. They also own Hevi-Shot, Fiocchi, and even Perazzi shotguns. If I had to guess, that ammo is likely old stock. Who knows where they got it from. Perhaps an estate.

 

[boxhitch]

but it was the best lot of Eley Match I've ever purchased.

I found it on par, but at a 'box found in the warehouse with dust' price, so bought all he had

new old stock may still be showing up elsewhere

 

[Longstud]

A member on here( Eagleye) Dave has a particular lot of this EPS that shoots incredibly small groups out of his Suhl. Like previously mentioned, it hasn’t been produced in sometime.

 

[Craig0ry]

My LGS had a good stock in 4-5 years ago of Eley Club with the Remington brand partnership so it's not that old, I still have most of the brick as my CZ didn't do very well with it.

As other have said. It's regular Eley ammo with the Remington logo printed on it as part of a PR move.

 

[horseman2]

From what I have purchased of the Remington Eley Match, this contract ended in 2015 and I base that on two boxes on my desk.

 

[Meroh]

I would explain the presence of the Remington name as due to the age of this ammo. It might be old stock, manufactured before they went defunct recently.

Yes, bought some at an auction during covid. It was crap ammo. I don't really have a lot of good experiences with Eley anyway.

 

[sillymike]

I'd put $1 on brand recognition.
- The average American Joe probably isn't all that familiar with Eley... but Remington is a familiar brand.

Just like Mercedes Sprinter cargo van were being sold in NA by Dodge and Freightliner.

 

[grauhanen]

Rebranding ammo is not new or unusual. There was SK-made Wolf .22LR ammo, now Eley-made Wolf. RWS makes (some or all?) Norma .22LR ammo. There are others.