Personally think use of the word "prismatic" in relation to the Burris or Sig (or Leupold prismatic) is a marketing bastardization of the word. I think Bushnell was more accurate when they referred to this type of illuminated (and projected image) reticle scope as a "reflex" sight or a "holographic" sight ... anyway a standard scope invariably uses a wire or etched reticle in the optical path of the scope; in order to ensure that the reticle is reasonably sharp it is placed at the same "apparent" distance as the image appears to the eye (ideally as close to "infinity" as possible with a fixed low power scope) ... the type of aiming device you are interested in typically projects an image of the reticle on a partially reflective/semi transparent surface that is in the optical path.