Vortex was a Chinese tactic to take over the scope industry in America - they offered retailers huge margins and no responsibility since they just go replaced with another one - that why they pushed these over other scopes - over a few years the quality of these scopes gotten worse - I have never owned a Vortex nor do I want one - but people/consumers should take a look at the big picture
As noted already Vortex is not a Chinese tactic to take over the scope industry in America as it is an American optics company that started in the binocular business and expanded into rifle scopes. . Their warranty service is excellent but not all scopes are replaced with another one if it fails...they repair many units. I feel their quality has improved over the last several years. And no, the margins on Vortex are similar to other competitors. Their biggest advancement is in marketing as when they started they hit the ground running and embraced social media in a bigger way than most other competitors. Phil.
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