Guns since 1526
Copy/paste from Beretta International website:
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FABBRICA D'ARMI PIETRO BERETTA S.p.A.
The company is part of the Beretta Holding Group. Controlled by the BERETTA family, the group encompasses key manufacturers of field and competition firearms and optics, as well as trading and distribution companies in Italy and abroad, with a total work force of 2,603 employees and an annual turnover of 435.7 million Euro. The oldest among them, Fabbrica d’Armi Pietro Beretta S.p.A. (Pietro Beretta arms manufacturing company), which has been handed down over fifteen generations, was active in the village of Gardone Val Trompia in the fifteenth century. Documentary evidence for the family business dates back to 1526.
From the legendary Bartolomeo (ca. 1498 to 1565/8) to Pietro (1791 to 1853), who was the first in the family to begin expansion of the business, to his son Giuseppe (1840-1903), who supervised the transition from national to international horizons, to Pietro (1870-1957), who was able to transform the artisan business into a manufacturing concern by introducing modern production techniques, to his sons Giuseppe (1906-1993) and Carlo (1908-1984), who gave the firm its multinational character, leading the Company to success in the military and commercial markets, Beretta has always produced firearms.
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One would be hard put to find an older gun manufacturer still in business since this timeframe.
Plus given the high population density in most of Europe, with a history of tightening gun control measures in the old world, especially since the end of WW2. It's just very smart economics to invest in sporting arm manufacturing, that is less prone to prohibitive gun laws. I bet you for every one rifle made in Europe, there are probably thirty or more shotguns made, and sold unhindered. Plus if trap/skeet/clays private gun clubs, if one restricts the size of shot used, your range template can be alot smaller than a rifle/pistol range.
Fact is, there are more jurisdictions than you know of, that prohibit hunting with centrefire calibre rifles in the old world. Plus there are very few 1000 yard rifle ranges in Europe to promote rifle shooting at long distance. Most rifle disciplines are ISU 50 meter rimfire & 300 meter centrefire only. Stickledown is the only 1200 yard range I can think of, and its in the UK.
It's very common for south euro and mediterranian countries to only allow shotgun hunting versus high power rifle shooting for any game animals.
Hence this makes for a very healthy home/near home/market for smoothbore arms, shooting birdshot/buckshot only.