Kind of an interesting question. I've used many kinds of brass over the years and have had many thoughts about them too. I have found any name brand in bulk lots, e.g. Remington, Winchester, Federal, PMC, IVI etc., all right for doing most things. But, once I started trying for very good accuracy and/or doing any long range shooting, I found myself putting more time into these cases to get where I wanted to go. They can still do it, but I usually found myself culling out a bunch. I have found Lapua and Norma to be a cut above the rest. When I first used them I noticed the cases were very uniform in all respects and the flashholes were very clean, i.e. without a burr. They last well too. So, for most precision stuff I do, I use these brands. I don't want to say that I snear at the other types because I don't. In fact, I have had good experiences with all of them. I still use a set of PMC cartridges in my 06, for example, and they weren't rated well for quality at the time I bought them. In my 308 Sportco I used Federal Gold Medal, Norma and Lapua with interchangeable results. I'm using Remington brass in my 6BR, necked down from 7mm, for practice and so on, but I tend to use the Lapua brass for matches and for testing match loads. In the end it is only fair to say that I do have a preference for Lapua and Norma. Cheers! Fred