"Other European Rifles"
CZ is one of the "bargain brands" in Europe. They're generally cheaper and of lower quality than most other European brands. Typically, "other" European brands are Mauser, Styer-Mannlicher, Sauer, Blaser, etc. You also have to realize that the market for hunting firearms in Europe is vastly different than here in North America. In Western Europe, hunting has always been an activity primarily partaken in by the aristocracy and the wealthy/upper classes. This means the rifles will be targeted to those with larger disposable incomes where appearances and tastes in goods are important to their social standing, as well as there is a general desire to obtain "luxury" goods.
"Mercedes should be priced like a Honda. What's so special about Mercedes?"