Apple's Superstar Designer Marc Newson Redesigned Beretta 486 Shotgun

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The design world hyperventilated when it was announced that Marc Newson would be going to work with his best bud Jony Ive at Apple. But that doesn't mean all of his work will be done inside the spaceship, and now Newson has revealed another project: Redesigning one of the most iconic firearms in history.
Newson's design for the Beretta 486 debuted at an event in London last night as a modern overhaul of the traditional side-by-side shotgun. Basically, Newson gave the shotgun a 21st century industrial design makeover, consolidating and reconfiguring all the elements, but making some aesthetic adjustments as well.


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http://gizmodo.com/apples-superstar-designer-marc-newson-redesigned-this-c-1658822322?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow
 
Westward1 said:
The scale of the lever is all wrong. Tacky engraving. About what you would expect from someone in IT.
Click to expand...

I personally thought the design was killer.

Marc Newson is slightly more than an IT guy by the way...

Newson was born in Sydney, Australia, where in 1984 he graduated at the Sydney College of the Arts in jewellery and sculpture. In 1986 he was awarded a grant from the Australian Crafts Council and staged a first exhibition featuring the Lockheed Lounge. The following year he moved to Tokyo, where he lived and worked until he moved to Paris in 1991 where he set up a studio.[2] He describes his 1988 Embryo Chair as "one of the first pieces where I hit upon a discernible style".[3]

He co-founded the Ikepod watch company with Oliver Ike in 1994, leaving the company in 2012.[4][5] In 1997 he moved to London, where he and business partner Benjamin de Haan set up Marc Newson Ltd though he still has a house in Paris. He is currently adjunct professor in design at Sydney College of the Arts (where he first studied sculpture and jewellery) and is the creative director for Qantas.[6] In 2005, he was selected as one of Time magazine's 100 most influential people of the year.

His work has become amongst the highest selling in auctions. One of his three Lockheed Lounge chairs sold for $968,000 at Sotheby's in 2006,[7] and £1,100,000 at a 2009 auction at Phillips de Pury & Company.[8] At the 2006 Design Miami fair he produced 12 Chop Top tables, all of which sold out in 20 minutes at an estimated $170,000.[3]

Every year he races one of his four vintage sports cars – an Aston Martin, a Lamborghini, a Ferrari and a Cisitalia, in the Italian Mille Miglia and was quoted as saying: "I'm not a motor head, I don't like the new versions of any of those cars."[9]

Newson was appointed Commander of the Order of the British Empire (CBE) in the 2012 New Year Honours for services to design.[10][11]

He joined Apple Inc. in September 2014.[12]
 
Westward1 said:
The scale of the lever is all wrong. Tacky engraving. About what you would expect from someone in IT.
Click to expand...

I personally thought the design was killer.

Marc Newson is slightly more than an IT guy by the way...

Newson was born in Sydney, Australia, where in 1984 he graduated at the Sydney College of the Arts in jewellery and sculpture. In 1986 he was awarded a grant from the Australian Crafts Council and staged a first exhibition featuring the Lockheed Lounge. The following year he moved to Tokyo, where he lived and worked until he moved to Paris in 1991 where he set up a studio.[2] He describes his 1988 Embryo Chair as "one of the first pieces where I hit upon a discernible style".[3]

He co-founded the Ikepod watch company with Oliver Ike in 1994, leaving the company in 2012.[4][5] In 1997 he moved to London, where he and business partner Benjamin de Haan set up Marc Newson Ltd though he still has a house in Paris. He is currently adjunct professor in design at Sydney College of the Arts (where he first studied sculpture and jewellery) and is the creative director for Qantas.[6] In 2005, he was selected as one of Time magazine's 100 most influential people of the year.

His work has become amongst the highest selling in auctions. One of his three Lockheed Lounge chairs sold for $968,000 at Sotheby's in 2006,[7] and £1,100,000 at a 2009 auction at Phillips de Pury & Company.[8] At the 2006 Design Miami fair he produced 12 Chop Top tables, all of which sold out in 20 minutes at an estimated $170,000.[3]

Every year he races one of his four vintage sports cars – an Aston Martin, a Lamborghini, a Ferrari and a Cisitalia, in the Italian Mille Miglia and was quoted as saying: "I'm not a motor head, I don't like the new versions of any of those cars."[9]

Newson was appointed Commander of the Order of the British Empire (CBE) in the 2012 New Year Honours for services to design.[10][11]

He joined Apple Inc. in September 2014.[12]
 
Innovative but not something I would personally prefer in a SxS......the "seamless" receiver with the engraved serpents/floral design (resembles more like a tattooed body part), top lever that conveys the image of a miniature door handle insert, shape of trigger guard that ought to look better on a flintlock rifle! A bird gun designed for a sissy! :)
 
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