Appreciate the kind comments, in regards to coatings however you're still a little off. Anti-reflective or glare coatings are not the only thing that go into brightness. Aligning the color spectrum into a single point will make the scope seem brighter. Concentrating on color waves the human eye can see will make the scope seem brighter. Darkening the inside of the tube itself to prevent refraction will make the scope brighter (this is really key in binos and is rarely talked about). However even the physical quality of the glass itself, sans coatings, will make a huge difference. As an analogy, think of going to an antique store and picking up an old vase and how cloudy the glass is versus walk into the Dollar Store and grab one off the shelf today. Glass today is just better. However (quick Nikon plug coming) we are one of the only manufacturers sub $1000 that still makes our own glass. Its not farmed out or brought in from a 3rd party. So although adding extra layers of coatings sounds like it would dim the glass, in reality it won't. Pretty much anything added is meant to brighten or sharpen the image which will help our eyes see. My only exception would be the awesome Ruby Red coating you see on some $19.99 blister pack bino's at big box stores, this is just to make them look cool. Lol.
As for tube size, I'd say two fold. Industry standard is the 1 inch and 30mm tube sizes. Most companies don't make optics and rings and bases etc. So to move the industry or do your own one off is risky and expensive. Secondly and my personal opinion; it doesn't matter that much. I know some guys swear by 30mm tubes but if you sit down and do the math we are talking about slight percentages in light transmission. I'm one of those lucky guys with really good eyes, to me it barely makes any difference. However if you're doing competition shooting and that extra few lumens of light make the difference. Well there's that option for you.