Any rimfire rifles, you must first find what ammo it like the most then you stack a couple of bricks.
Most of the match ammo are Stardard velocity or Subsonic.
Match ammo have lube on them and don't come in bulk.
CCI is a great value, especially Standard and Green-Tag. These are not true *Match ammo* but can give good results.
These are available in most stores, especially the CCI Standard.
SK, Lapua and Eley and very good and these are the most popular brands.
SK standard is very popular.
EDIT : I should add RWS to the list of good match ammo.
Then you have the less known brands like Sellier & Bellot Std, Aguila, etc...
Personally, I really like the Lapua Center-X, which shoots very well in most of my rimfire rifles.
I would stay away from all the Remington rimfire ammo ( even if the Target are made by Eley if I remember well ).