Contrary to what most marketing would have you believe, 350 yards is a decent stretch for most hunters, unless you have optimal conditions, a rest, etc. All this long-range hunting that's been promoted quite hard the last five or ten years seems to make people think 500 or 600 yard shots are the norm. They are not. Bullets designed to open at these distances shouldn't be used up close, but again, when does a hunt ever go as planned?
Also consider the fact that a given caliber has many different cartridges, so the company making the bullet has to compromise somewhere along the line as to bullet fragility. Is this going to be fired out of a .308win, or a 7.62 Warbird? The tougher bullets face the same problem but on the other end of the spectrum. Will it even open up properly at x speed and y distance? This is why a hunting bullet, to me, should be capable at everything from "throw a rock at it" range to whatever the shooter sees as his or her comfortable maximum range. With so many great bullets out there to choose from these glorified varmint bullets hold zero value for me.
For what it's worth, I have no issues with anyone hunting extreme distances, IF they practice those distances, regularly. I'd bet well over 50% of the Hornady ELD ammo bought off the shelf is shot at 200y or less.