In May 1960, the average wage across North America was around 75 cents per hour and a 50 hour work week was normal. My father bought a new 1960 Chev Bel Air, factory direct out of Ontario for $1300, taxes included. All he had to do was get it back to BC. The cost of driving it back himself, registering it in BC, getting new plates and insurance was another $300. IMHO the car was fugly but it did the job. He hitched a ride with his brother who drove a truck for a company out of Vancouver that sold fish in Ontario and backhauled whatever was available. This is to give you an idea of what kind of money was available to people at the time.
Cars of the same class have increased 30+ to purchase even used. Wages have gone up close to 30X as well. The rifles have increased in cost about 20X. When comparisons are made, the rifles were proportionately more expensive then than they are now.
I remember seeing those rifles for sale in hardware stores, gas stations and even some grocery stores back in those days. It depended where you lived of course. Often the local grocery store in small rural areas was the gas station, grocery store, clothing store and sporting goods shop. I was always amazed by how much those private storekeepers could cram into those small buildings.
They were beautiful rifles but expensive. Only people making an above average wage could afford them. There were many different surplus rifles available that were better suited for what most people wanted or were used to as well. For me at the time I was saving for one but I made $1 per day on my paper route and my parents took half that for day to day family expenses. I think it paid their combined tobacco bills at the time. Money was hard come by in North America in those days. Those rifles were the premium grade offerings and at the high end of the value scale. I didn't find another that I could afford until 1966 and it wasn't quite pristine but it was marked National Match with big NM stamps on the receiver and op rod. Getting them out of the US wasn't difficult. The border guards never batted an eye unless they were firearms enthusiasts themselves and were interested in them. Remember, collecting wasn't the rage back then. People wanted to "sporterize" them all. I can still remember the antis being upset at all the military style mankillers being fed cheaply to anyone that wanted one. Maybe they were right. I walked into our local BA station and bought my first milsur in 1961 at ten years old and bought my first center fire rifle which was a 30-40 Krag carbine for $12 and the proprietor threw in a box of 48 303 British FMJ. The carbine was in 90% condition and the 303 Brit went bang. I never tried to shoot anything but rocks and stumps with it and it seemed funny to me at the time how the cases expanded but other than that all was well. I traded the rifle to a neighbor for a year old steer and some chickens. My father was an anti and he found the rifle hidden in the hay shed.