I love the Elcan brand and products but I wonder what's their idea.
As said the DR14 were 1840$ 3 years ago. I don't believe they improved the optic beside the new battery compartment and they want 2800$ for it!
Old products MSRP typically drops slowly, not increase!
And competition is agressive. 5 years ago the DR was pretty unique but now there's the VCOG and plenty of 1-4, 1-6 and 1-8 scopes giving better value.
Maybe their strategy is to slowly drop the DR and promote the TR? Or they want to make more money on military contracts and are ready to sacrifice some of their civilian market?