The Lyman Handloading Manual recommends the old standby, 2400, as a good starting point. Loads can also be adjusted up or down to suit, which is not recommended for H110/W296.
12 gr of 2400 under a 158 gr. lead/plated bullet should get you into "38-44" territory, ie around 1100-1200 fps. I've tried this in my GP100 (not chrony'd, though) and they are pleasant to shoot. 6-7 gr. of Bullseye should be around the same. According to
a post on Castboolits, one fellow is using 6.2 gt of Unique in his GP100 with 158gr. SWC and gets 1100 fps. As someone else on that thread said, "Very accurate and just enough recoil to be interesting."
There's a good
article on .357 loads by the late SkeeterSkelton here.