Its a very fancy and smooth machine. I can see it having a market for the personal reloaders, Some people just like having fancy. For me I'm looking at a 650/LNL when I could probably get away with a turret. My only issue with it is the warrenty. I don't care how good qc is or how many engineering hrs went into perfecting it. Things break and accidents happen, and I hate to buy something that in 5 years I can no longer get parts for and even if I could would cost me as much as a new press. But that's just me. I still look forward to seeing how this guys do, and as other have mentioned, if they start pissing off Dillon, Dillon might just come out with some newer crazy press.