First, try the usual. Check the rings, bases, action screws. Make sure nothing is loose, scope isn't moving in the rings etc.
You can try this, but you will need a large target board and a big piece of paper. Dial the turrets to their mechanical stops, say all the way down and right windage. Record how far this is from your rough zero, so you know where to aim so the bullets land on the paper. Shoot a group and see how it looks. Then bump the rifle around a bit. Bump the buttstock, give it a shake etc. Not excessively rough but not gentle either. Fire a couple rounds and see if it's still in the first group. Repeat a few times. If that doesn't shift the point of impact, dial the turrets all the way to the other end, i.e all the way up and left, and then back to down and right. Fire a couple more rounds.
If the rough treatment shifts the zero, it's probably the reticle moving. If the dialing all the way shifts the zero, it's probably mechanical. Either shifting could also be the shims moving, I've seen that happen in a match. If nothing shifts, try another scope if you can.