I think the 700 has such a strong following, because your dad had one, or your uncle had one, and it was the greatest thing since sliced bread. In the real world, Joe hunter doesn't care about actions, ballistics or bullet expansion. He wants a gun to kill a deer. If he was told the 700 was the best gun out there, he'll probably belive it. Than when he gets to the gunstore, he is overwhelmed with whats available. As a defensive move, he demands a Remington 700, because "I hear this is the best gun out there"
When it comes down to it, it was a good one. As was the 70, 77, and 110. They all did their job, and were all capable of so much more. But most guys just don't care. In years past, classic lines, wood stocks and blued metal sold guns. Now, open any catalauge. Rifles are so space aged looking, it's sad. But they appeal to the new age gun buyer who was raised on video games and movies. They don't want 'old' guns, they want cool. And remington is the strongest company through the gate in that respect. In a way, they sold out. And if it keeps them alive, (Read Winchester) so be it. There are no Remington rifles in my safe. Nor are there any tactical, plastic wannabe's. Instead, my safe is comfortable with classic versions of the real best gun out there...Hunting rifles.