Yikes, some good info and some BS throughout this thread.
In the case of Leupold product in Canada, It is brought into Canada by an agency that has the rights to the product line, then distributed to 1 of 2 places, a distributor that re-sells to smaller accounts or distributed direct to the retail outlet. The agency has made changes to pricing a few times this year already to try to keep up with the rising buck, but because there is product on shelves at retail level that was purchased at a higher price, the agency has to protect them as much as possible so they remain competetive. The lag time between changes made at the Agencies level and retail could be substantial as well. Best advice is to shop around and put away the tinfoil, there is no price gauging in the highly competetive market of optics, if Leupy didn't keep up, Bushnell would gain or someone else.