Is discussed in the Sierra 5th printing of Edition V manual - term is "Ballistic Co-efficient" - once projectile has left barrel, about main force acting on it (all forces slow it down, none accelerate it) are drag. Sierra give the B.C. values for many of their bullets in velocity ranges - so a bullet's ability to "fly" will change with the speed it is going at. Looking at the ballistics section, they do list that 168 grain Match King to 1000 yards, but only with a muzzle velocity of 3,200 fps from a 300 Win Mag. For the newest 155 grain Palma - they did subtle changes to angle of boat tail, etc. that gets the B.C. for that bullet to be higher in most of the velocity ranges than the previous version - and often higher than their 168 Match King.
But is fairly common to see if you study ballistic tables - say 30-06 - the 150 grain starts much faster - at 500 yards, the 180 grain (of the same bullet series) is going faster - is a function of which bullet "flies" better - the 180 did not "speed up" - it simply "slows down" much less than does the 150 grain. EDIT - I did not look that up, so range where 180 is faster might be 400 or 600 yards compared to the 150 grain - and I am referring to same bullet series - so an SST to an SST, or a Partition to a Partition, etc.