Unfortunately Bushnell went though a phase where everything was "Elite".
This carried through the 3500, 4500 and the 6500 series.
The 6500 has been discontinued and probably the other two as well.
When a 6500 2.5-16 screwed up, Bushnell Canada offered a New Model but the reticle was too busy for my purposes.
They eventually found a new 4.5-30 x 50 and that is what I accepted.
Was never impressed with the Rifleman, and argued once with a store owner the Rifleman was better than the VX-1 and the VX-2.
The $$$$ signs apparently made it better.