I have zero connection to Epps but I am going to guess at the end of the day, even if they raise all their prices, that their business will take a huge hit with leftover guns that cannot be sold (more unpopular models), and expensive guns they cannot get their money out of. More importantly, lost business in the future from no more handgun, and banned long gun sales. This may be a desperate act on their part to try to get money out of their popular stock while they can in order to try to insure a future for the business.
In other words, you might not have to boycott them in the future if they go out of business because of the big hits they have taken in the last year or two. Hey, I love the Old Spaghetti Factory in Toronto and their prices are way up from a few years ago. Their motivation is not gouging or greed, just desperation to try to save the business. I am happy to pay a few extra dollars if it means they will still be here in a few years. We all know what happens when competition goes away and as someone said in another post, the shooting landscape in this country (like gun ranges) will take a massive hit.
Just my thoughts, but I do get how raising prices is disconcerting....
