Not sure where you bought that Federal, but Tenda has the Federal 180gr 303 British Blue Box in stock for $44.99 + tax (a little over $50 taxes included).
https://www.gotenda.com/product/federal-power-shok-303-british-180-gr-jsp-box-of-20/
G4C has it a hair under $50 a box pre tax.
https://g4cgunstore.com/product/federal-power-shok-303-british-180gr-sp-20rds/
For me, I know never say never but I may have bought my last retail ammo (maybe in my life) a couple of months back when I picked up some Federal Syntech 147gr 9mm. It was on sale for $25.00 a box which was still pretty high given 3 years ago it was $18.95.
I just have very little to no desire to buy ammo retail at these current prices (which seem to be falling somewhat, but they will never be what they once were).
I have loaded up over the years so some calibers I am ok, but I have found in the last two years, there are a LOT of people who are, sadly, getting out of shooting sports, whether it is leisurely target shooting or competitive shooting and they just want to get rid of their ammo. Some just want to break even with what they paid so they were able to sell it at decent prices and I am happy to purchase from them. The only calibers I have really bought retail are 6.5 Creedmoor, as not a lot of people are selling that seemingly.
A few years ago I sold off most of my 12ga Winchester AA target loads as I didn't have a 12ga at the time. I ended up buying a 12ga two years ago and wanted to re-buy the ammo thinking it shouldn't be that much more than what I for it in 2007....oh was I wrong. More than doubled in price. Made it very difficult to justify buying it (I didn't)...
I feel bad for the newer shooters, who for them, these prices are their foundational basis of comparison going forward. History tells that ammo invariably goes up in price over time, but that still doesn't make these prices more palatable given what we paid not too long ago.