20 shells per box....WHAT?

Mount Sweetness

Mount Sweetness

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Had a friend of mine say that he bought a box of shells and the price was good because the box had 25 shells.
So I says, 25 shells per box is standard for shotgun shells. All my boxes always have 25 shells.

I was totally thrown off but apparently the newer Imperial and possibly others are selling 20 per box.

I had no clue, never heard of such a thing.

I'd never seen or heard of such a thing, 20 per box, is this normal?
 
I am going to guess, circa 1980's or 1990's, Canadian Tire promo 12 gauge shotgun was 20 rounds in a box. Here, there is some Federal Premium 20 gauge 3" No. 2 Buck that is 5 rounds per box - was purchased at Wholesale Sports store in Regina, Sask - however long ago that was. Here, there is also some HeviShot Bismuth 2-3/4" 28 gauge No. 7 shot that is in 10 round boxes - "eye-watering" price sticker on those!! A flat of Challenger 2-3/4" 12 gauge "Target" purchased at Canadian Tire this past summer was 25 rounds per box, though. A "box" is a pretty crude unit to think that you know what you paid per round, or how many rounds that you have left. The "kit" that I got - I think by BPI - loads 25 rounds into those boxes of 2-3/4" 28 gauge, when I reload them.
 
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1960's 70's and80's
20 round boxes were very common even in the 90's
Mostly promo brands gevalot mostly sold 30 round boxes
Not sure what the big deal is
Premium ammonia Winchester mark 5 federal premium always 25
Winchester Xpert 20 supreme 20 many store brands maclouds 20 and so on
 
Companies are ripping off the consumers in the least obvious ways. Take a look at the tire tread on the next tire you buy. Not quite as deep as they used to be, eh?

Bulk .22 LR used to come in a brick of 500 rds., as a standard count. Now it's anywhere from 333 to 525. They don't want you to do comparison shopping, easily.

And don't get me started on block cheese: 600g to 500g to 400g's. What next! Ya, I know, 300g's.:mad:
 
ya - the 'new' Imperial boxes (Challenger) are boxes of 20 and have been since they returned a few years ago...the trend seemed to start in the 80's with Crappy Tire 'Supreme' shells. Basically, the long accepted standard of 25 rounds for a box of birdshot was undercut by companies tricking casual or inattentive shooters into thinking they were getting a deal. Charge a buck less and people grabbed them off the shelves, not even noticing they were getting 20% fewer shells. I was annoyed by the practice back then and still am, but such is the way of the free market ... charge more for less! Consumers have to be alert!
 
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