Benelli AI fact or fiction

I’m a Benelli fan, I have a wood Sport II that I love but all modern gun companies are incentivized to wring out as much profit as possible with each successive generation of their products. The Beretta group is no different; finance sets the margin targets, product comes up with the designs and marketing creates the campaign. If the guns fit and shoot well, that’s great, just know that every $2k gun they come up with cost them less to manufacture than the last $2k gun they came up with. The marketing departments’ job is to get us excited about paying the same or more for a product that is designed to deliver more profit to the manufacturer.

Patrick
 
If there was little to no improvement I'm sure that other shotgun makers and shooters will quickly break this record. We can post the results here.
 
I remember when Benelli released their comfortech stocks many years back and the marketing spin at the time was how they reduced felt recoil by 40-50%. The internet forums were all abuzz about whether this was true or even remotely plausible. Consensus after a few years and many subjective owner reviews was that this claim was nonsense and the “tests” Benelli put out on YouTube were tailor made by the marketing department. The guns of that era were still good guns and to me, much better than their current offerings. That said, same playbook, same conversation, same predictable product cycle.

Patrick
 
Goes to show how much luck was involved in the 208m clay break or what ever the suspected distance was. If at 40 yards the modified choke pattern the worse image at 5 times that distance with a more open choke
Makes you wonder how many shots were edited out
 
stubblejumper said:
Is any other company going ro waste their time with something that means absolutely nothing, as far as the normal use of a shotgun?
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As neither of us are their target customers, I doubt their R&D departments could give a rats what either of us consider important.
 
brybenn said:
Maybe it was 201. It was the target focused life guy
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His name is Steve Gould.
I don't mean to diminish his feat and I don't mean to diminish Benelli or their fancy new shotgun but frankly this is no more than chest beating self promotion by Benelli.
If just about anyone spent enough time and money trying to break a target at 201 meters they would likely achieve the goal eventually but the reality is that no one has bothered to do it because its meaningless.
He used Federal Prairie Storm loads to break a target at 160 yards and then used Federal's Heavy TSS loads to do the 201 shot which is as far as I can understand are a Turkey load.... I could be wrong.
A load of 7.5's theoretically drop 46 inches at 100 yards and I have no idea how much a heavier load would drop at 201 meters but it can be calculated if you know the specifics of the load. Keep at it long enough and you will succeed....I noticed in the article that they don't mention how many shots it took to break the target and if he did it twice or three times in a row.
I'm sure the Benelli AI is a great gun and this was an awesome feat by Gould but..... yawn...snore.... meh...
 
I couldn't accurately recall his last name. The shadows chane angle quite a bit in his short film
I would be interested to know how wide the pattern was at 200 plus yards though

With that type of shot im sure the make and model of the gun really dont matter
However I always like challenges
 
Grain said:
42.
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Care to name even a few? Lol The record distance for a sanctioned event target is 105 yards, less than half of that distance. The fact is that you will not see a 200m plus target on a normal sporting clays course, and there is no practical hunting application for using birdshot at 200m. The 200m shots mentioned, were nothing more than a stunt, and have zero practical application.
 
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stubblejumper said:
Care to name even a few? Lol The record distance for a sanctioned event target is 105 yards, less than half of that distance. The fact is that you will not see a 200m plus target on a normal sporting clays course, and there is no practical hunting application for using birdshot at 200m. The 200m shots mentioned, were nothing more than a stunt, and have zero practical application.
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Perhaps Benelli's logic in attempting this was purely bragging rights. Similarly Cadillac is entering Formula 1 racing, which also has no practical usage for road cars, yet they are likely spending billions for some advertising.
 
Grain said:
Perhaps Benelli's logic in attempting this was purely bragging rights. Similarly Cadillac is entering Formula 1 racing, which also has no practical usage for road cars, yet they are likely spending billions for some advertising.
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A lot of technology used in modern cars is developed by the racing industry. And I don't think anyone will argue that experientaion to make firearms better is a bad thing but I think Benelli has chosen a contraversial way to advertise it.
 
Falconflyer said:
A lot of technology used in modern cars is developed by the racing industry. And I don't think anyone will argue that experientaion to make firearms better is a bad thing but I think Benelli has chosen a contraversial way to advertise it.
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Your welcome to that opinion.
 
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