It's called marketing. Create a hype and then put it on the block.![]()
It must have worked
It's called marketing. Create a hype and then put it on the block.![]()
Very nice rifle there BOO,, the research I did on the net is what gave me the Monarch Imperial name.. According to what I found Monarch was the line, then the calibers were broken down into groups with different names like viscount, imperial etc.. the 30.06 cals fell into the imperial grouping? So not sure what to say.. maybe the info I found what wrong.
During WW2 BSA made
568,100 .303 Browning machine guns
1,250,000 .303 Lee Enfield rifles
60,000 7.92 ‘BESA’ machine guns
'Boo, you sound like a fellow who knows his BSAs.....
The original BSA sporting rifles were marketed in England and Commonwealth countries at the "Hunter" line that consisted of 4 separate action lengths. These same rifles were sold in the USA as the "Royal" line. The Emperor was a full magnum-length action that was chambered for the .458 Winchester. The Imperial was a long action and came in 30-06 and .270 Winchester. ( The Imperial came in two action weights, a standard at ~ 7 1/2 pounds and a Featherweight at ~ 6 1/2 pounds.) The Viscount was a true medium action and was sold in .257 Roberts, .300 Savage, and 7x57 Mauser. The Regent was a short action and was chambered in .222 and .22 Hornet. A good number of these rifles -even in .222 - sported directionally ported barrels that held the muzzle down during recoil.
In the 60's in an effort to cut costs the action was modified to a push-feed bolt and all were produced in one standard-length action. The Monarchs (introduced in 1965) and the later CF2's (1972) were still all 100% hand-built and the quality was still excellent. BSA also sold the Monarch actions to Herters in the USA who sold them as their U9 Action. I personally believe the BSA rifles were a much better rifle than the much-vaunted pre-64 M70 Winchester.
In the end the management at BSA decided that producing firearms was not only not making them enough money it was starting to be socially unaceptible in the UK as well.Not only did the management kill the firearms end of the business they also ordered all the production records be destroyed.
Today BSA is know for it's air-guns and low-end rifle scopes.



























