Since China is producing the Bushell line from A to Z, I'd love to see what the real differences are on the inside between the $50.00 and $500.00 scopes. I'd bet that the mid range models would be quite similar to the higher priced ones. While I do believe you get what you pay for, I also believe that premium scopes are overpriced for the added clarity and imagined robustness over the cheaper models.
I too have been using the Bushnell Sportview 3x9 40 mm wide angle scope(made in Korea) on an inline and on one of my rifles for close to 7 years now. The scopes have great eye relief and the sight picture is easy to acquire. They are clear, bright at dusk and dawn, and very accurate. I paid $40.00 each (regular $109.00) at a Walmart end of line clearance! I figured what the hay, let's see how long they last and how good they can be.