While you are on the site, in your browser find and click "Add to Home Screen" A CGN beaver app icon will then be created to your phone that is directly link to the site.
Note: This feature may not be available in some browsers.
Looks very much like a standard AR with a short recoil buffer? and new butt stock. Mind you the receiver looks like its been reworked too cosmetically anyway.
I doubt they designed it with fashion in mind. I think "pretty" was probably somewhere near the bottom of the list of priorities for the design specs...
Direct Impingement is the system by which the AR /M16 has always used. Eugene Stoner went with it to lessen weight,simplify the design and improve accuracy.