The Lee Factory crimp die is a marvel for the 30-30. I've reloaded for it since the beginning of time or so it seems. The regular crimp will work just fine, if adjusted properly, the cases are trimmed evenly, and you don't get carried away trying to crush the hell out of the crimp. But not on an un-cannelured bullet.
More importantly, pay attention to each and every round you reload, and watch the crimping operation closely.
The crimp die will crimp regardless of case length, regardless of presence of cannelure, and used properly, won't push the shoulder back.
I always crimp 30-30. I have had bullets pushed back, even crimped ones. But usually, when they have been in and out of the mag a number of times, and possibly in there during firing, as in a hunting scenario.
Neck tension is as important, probably more important than crimp, but crimp is still a must I feel with a tube mag.
Grab the bullet in your fingers and twist it in the case it should be difficult, or impossible to get any movement if it's done right.