There are two full service gun stores in the KW area now, Shooter's Choice and The Gun Centre. Adding a third wouldn't make solid business sense unless Epps bought out one of the existing operations.
I've done business at both Shooters and the Gun Centre. I have no complaints with either and when I compare their pricing with the fuel cost to drive to Epps it's usually a wash.
You can't compare Shooters Choice, Gobles, and LOL The Gun Centre to Ellwood Epps. Shooters, Gobles and LOL the gun centre, have a small fraction of the selection that Ellwood Epps has, and Epps prices are on average 10-20% lower than all of those other SW Ontario Gun Shops. I recently price shopped my last rifle purchase, and the rifle I was looking for was $200 more at Gobles, Triggers and Bows, Shooters Choice, and it was $350 more at LOL The Gun Centre. I drove up to Ellwood Epps to save myself $200. Ellwood Epps has great prices on everything that they sell, and there selection and variety of stuff is amazing. Whenever I go to Gobles, or Shooters and ask to see this-nope, don't have it, ask to see that-nope don't have it, or see the other thing-nope don't have it. Its quite frustrating. Last time I drove out to Gobles, I was looking to buy a new .22 target Pistol, and they had no brand new MKIII, MK22/45, or Buckmark Campers ?WTF....Go to Epps and ask to handle some .22 pistols and they will bring out dozens different models to handle. Thats just one example, but I could go on forever, and I know I'm not alone, and that there are alot of unsatisfied firearms consumers in S.W. Ontario that are just drueling for a new, large, well stocked, fair priced gun shop, with good service to open up.
Epps would'nt have to buy out Shooters Choice and the Gun Centre, if Epps moved to southern Ontario. They would close down because there prices can't compete with Epps. Shooters might stay open because its in Northern Waterloo, and it has a indoor gun range and lots of Menonites and Farmers shop there with no access to a computer, so they don't know that they are being taken.
If Ellwood Epps opened in the Tri-City area, they would instantly become the #1 Gun Shop in Southern Ontario. Toronto to Orillia is a 2 hour drive, so many people don't make the journey up there often, but Toronto to Cambridge is only 45 minutes, so a new store in the Cambridge area would get business from Toronto, as well as the Tri City area. Theres a gold mine just waiting to be had for a good gun shop like Epps. There are thousands and thousands of hunters in this area, all concentrated into one region. Just try to go out for a couple hours and knock on farmers doors, looking for hunt land, good luck because every farm is already being hunted on by hunters.