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Is it these you're talking about? http://www.hornady.com/store/22-WMR-30gr-VMAX/
As for giving HMR a run for it's money, I don't know. I did buy a Savage 93FV .22WMR and 200 rounds of this stuff to try in the coming weeks...so I'll let you know what I think when I finally hit the range. Not expecting it to shoot as flat as an HMR, but I'm finding my groundhog shots are mostly within 100 yards...enjoying the sneaking-up part too much I think. Anyhow, my CZ .17 HMR is doing the job nicely, but I've always been curious about trying .22WMR, so that ammo. has been part of the inspiration to do just that.