January 2011
Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced its 2011 line of Elite series riflescopes. The product line features 18 models enhanced with a host of new features for optimal performance and lasting reliability.
Featuring fully multi-coated optics, the Elite riflescopes deliver 95 percent light transmission across 300 percent more of the visual light spectrum than before. To enhance low-light performance, Bushnell has introduced Ultra Wide Band (UWB) Coating, an anti-reflective coating that allows the best possible light from the front of the glass to the eyepiece, resulting in optimum brightness and true color across the light spectrum.