That's the funny thing about Savage, they will offer rifles that directly compete with their own rifles. The Axis SS competes directly with the 16fcss and 14 stainless classic. The FCXP competes directly with the Steven's 200, the Axis, and the model 11/16 series. There was a moderator on the USA Cabelas forum who said that Savage is outselling Tikka and Remington combined simply because they offer so much stuff.
These guys just get it, and it looks like they're forging ahead despite having any plan that makes sense. If it's working for them, I doubt they'll change.
One thing I have learned in business is that you should take any sale you can get, instead of trying to mold the market to your business model to push the higher margin items. Savage just doesn't seem to care if people buy an Axis instead of a Weather Warrior, I think they just want sales.
Savage ever since the restructuring has set up their product line to add one or two extra features with each "new" product line. Whether trigger or mag or stock or some combo of the above.
The goal is not to compete against themself but offer an options list like a car dealer. Each box checked is pure profit.
It has kept their production process streamlined and simple. THAT is why they make money and why they can make money selling their rifles for less.
And why it is so easy for them to offer such extreme factory rifles as dedicated competition rifles or full alloy chassis tacticool rigs. Swap a part, give it a new name, increase the price - $$$$$ in the bank.
Modularity, simplicity but solid quality - that's all good for the bottom line.
With the advent of the Axis/Edge, I feel that Savage has drawn a line in the sand re hunting rifles. As sales has shown, the average joe hunter just wants functional, durable and above all CHEAP.
The Rem 710 was the first to test the waters but with such a bad product, it certainly defined what NOT to do.
Savage tooled up to make the Axis as simply and as inexpensively as possible BUT still maintain all the good stuff that makes a Savage shoot so well. The number of parts in the bolt has been cut by 1/3 and the amount of material used is so much less.
You dont have to pay for stuff that isn't there. With a bit of TLC, it sure can turn into a great hunting rifle. That is what I use now. Sub MOA, great trigger (once tuned but replacements are coming), decent stock shape, great recoil pad, very useable det mag, light, durable, etc, etc - all retailing UNDER $400 Cdn.
I showed the rifle to a machinist who has been working with CNC machines for decades and he had a nice chuckle. He could see where each line, hole and scallop was put there to work with CNC mass production.
Simplify, lower costs YET have a very nice useable rifle that outperforms rifles using conventional production techniques. Win Win
Now that Savage has an entry point that is profitable to all in the supply chain, it can upscale its past entry level - Stevens - into something else.
That is why I think the Stevens will dissappear and the package rifles will blossom. For those that want a bit more metal in their rigs, this will fit the need for a few dollars more.
Then you enter the Savage line up with a trigger upgrade or SS or Camo or accustock or heavy barrels or LE whatevers.
Get them in the door, then help them move upscale.
Yaris to Lexus - sound familiar?
Jerry