Back to the question of how to make shooting sports more popular, of course the answer is to get more people to try and then join clubs.
The trick is, how to get them to do that. Certainly lots of good people here who take out friends and family to give it a try. Great. But the scale is small, and the ranges tend to be hiding away in corners of cities and towns and rural areas, afraid to make a noise.
Like any other popular sport, shooting needs fans! To get fans, it needs cachet. It needs cool. It needs characters. It needs bigger scale.
Getting back televised on the Olympics would be huge. International competition? Cool.
A reality series about competition shooting? Cool. Play up the characters and show their skills. A hipster collectors show? Cool. Show off your mancave/storage vault? Cool.
It's not about violence. It's about doing something AWESOME with your pals, with cool tools, hopefully in cool places. Not taking the toy guns away from the kids when they're young, but bringing back cool toys celebrating the champion heroes.
Some paths to follow? Learn from the rise of Nascar or MMF maybe (dangerous and very, very male - when was the last time you saw beer babes at a shoot? Something to consider). Learn from the rise of golf (stars/characters were key to this). Learn from and co-opt the "real food" movement - kill it yourself/use everything/all organic. Use segmented TV to find and build an audience. Find edgy advertisers and sponsors (Red Bull is sponsoring some crazy sh*t).
Just focusing on clubs doesn't drive newbies fast enough... need to create a wide base of fans who dream of being the star one day.
Or sumpin' like that...
Looks like the sport is dwindling and soon there will be a day in this life time that most clubs will be non-existent....
Why and how can this be turned around ?
BCFred, you make a great point. I have sat around and complained about a lack of help, but as I've become President of many organizations, some shooting related, some not, I've learned I just can't do it myself, so I have to delegate. In doing so I've learned that lots of people are willing to help if you tell them what to do. Particularly a short term job, people don't want to be responsible for anything or have to make decisions. They won't look after membership, but they will work the table at the gun show selling memberships for 1 shift, or even 1 whole day.
Even just sitting around the range, I've gone to refill bird houses, and if you just go do it, maybe a couple guys will help pack birds around. But ask the guys sitting on the veranda for help, and pretty soon you have 6-8 guys doing what you asked, and you can be doing something else that needs done.
For the guys that are used to seeing things that need done, and just doing it, it's annoying to watch guys sit around, or have to ask for help. However one has to get past that fact, realize they won't just do it, break down and ask for help. It's incredible how much help is out there if you ask, but it's a hard lesson for those used to just doing things to learn, myself included.
One more thing I've learned, from both the volunteer and the leader side, if your asking for help, be around to give directions. You don't have to be doing anything, but you have to be available. I learned this putting on a local gun show, I'm the guy organizing it, so I know what needs done. However I have 10-20 volunteers running around, and they are looking for things to do, but don't know what that is. It's not my job to go set up tables, run for more stamps, etc. My job is to be available to those 10-20 guys so that they can ask directions and keep doing their jobs. 4 guys setting up tables where I want them and 1 running an errand, is way more productive then 5 guys wondering where to put tables while I'm off running an errand.
I sometimes feel guilty at the end of the weekend, because I was there 24 hours a day for 3 days, but didn't really do anything. However I've been a volunteer trying to do something when the person in charge is gone, and not there to tell me how they want it, and that is very frustrating as a volunteer.
I disagree with the women and kids as a target audience. The majority of women could care less about shooting. The majority that are into the sport are doing it in support of a spouse or loved one.
The same with children - most are coaxed into it if a parent, uncle, older sibling is doing it. Kids don't get into it on their own.
I'm not sure why the push from some to change or modify the demographic - I suspect they at heart have issue with it being lop-sided and are overly sensitive to it, the same way they are overly sensitive to an individual's disposition- guess what, there are grumpy, stuck-up, self absorbed people in every sport and in every walk of life.
Shooting as a sport is time consuming and rather expensive (sure lots of things are, and are more expensive than shooting sports, but it still isn't cheap), making the target still a younger to middle aged man with reasonable disposable income.
Appeal to all within the target group by having open, accepting clubs who are ok with competitors/matches and casual shooters alike and you will grow the club sizes. The target audience will then start bringing their sons, daughters, nieces and nephews, spouses, girlfriends and sisters shooting.
Even still, it is very unlikely the shooting sports will ever regain the popularity it enjoyed from the later 1800s to the 1950s - those days are done and dusted.
You might be right concerning the demographic. One good thing that comes out of thinking about the demographic and being concerned about it, however, is that it spurs effort to make groups like women and children comfortable. It's important that these groups be comfortable and that there is support for newbies of all ages and types as well as for the people that bring them out. I think you're spot on that the shooting sports will never be as popular as they were in the 1800s to 1950s. For one thing there are many more options available to people today when they want food, recreation and entertainment.
There needs to be a focus on that demographic, as those groups that oppose even the responsible use of firearms certainly focus on those demographics. We need to be able to de-bunk the propaganda being taught in the schools and in the media. If I can get a lady or a young person out to the range and change their perception of the sport and firearms, then thats a victory, regardless of whether they ever take up the sport. Perception is reality, so changing the perception is the battle.
For one thing there are many more options available to people today when they want food, recreation and entertainment.
Too many shooters come off as crotchety old men, bad-ss mall ninja wannabes, stuck up veterans/servicemen, or crazy survivalists and I think publicly demonstrating that feeds into a negative stereotype about shooting sports that lead to their decline.
Regardless if you fall into any of these categories (I know I fit into 3 of them)
I disagree with the women and kids as a target audience.