On a general purpose rifle I don't want much; a decent recoil pad so the LOP can be corrected, solid mounts and a bullet proof scope that more than likely has a ballistic reticle of some sort. The means to attach one of a few favorite slings and or a Harris bipod since I live on the prairies. A decent trigger that may or may not be the one it came with. Chances are, it probably had some Devcon smeared here and there.Its nice if it can finish up around 8-9 pounds, and doesn't miss a beat for zero to 500 yard use.
So what about the muzzle-brakes, high powered MOA or yardage marked turret equipped scopes, illuminated reticles, scope levels, adjustable cheek pieces, bipods that haven't come off in years, truck axle barrels, extended bolt handles, 15-20 pound rifles and high capacity detachable magazines? Well, truth to be told I have all of that stuff too. For some narrowly defined, specialty uses some of that stuff is worth its weight in gold. Its just not for everyone, everywhere, everytime. It may not even be for most people most of the time.