I think that depends pretty heavily on opinion. I have always thought Savage rifles looked a lot better than new Remingtons, TC, and one really hideous one I can't remember right now, etc. I am just a student though, I cannot justify spending $2000 on a rifle that shoots just as well as a $600 the only difference being the looks and other small features. I shoot a .204 from prone 99% of the time who cares how it fits into my shoulder I am an avid supporter of thumb hole stocks after shooting this one but I know that for a lot of people it's like pulling nails.
Titch-- it was a one time deal and I got pretty lucky with it. An old bench rest guy at the range I go to sent in two br scopes to bushnell to have them replaced. Apparently the ones he wanted were discontinued so they sent him two of what I got in replacement. It is a perfect scope (IMHO) for the kind of hunting I do but the crosshairs are by fair too thick and the wrong style for what kind of shooting he does. So he threw them both up for sale for $550 just to get rid of them. Funny part is they sat for months before I wanted one... and then everyone I know wanted the second, but it sold to someone else right as I bought mine!