Probably because you can drive a bullet with a comparable sectional density (180gr .308=.271SD, 225gr .338=.281SD, 200gr .308 = .301SD, 250gr .338=.313SD) at anywhere from 130fps (200gr vs 250gr) to 340fps (180gr vs 225 gr) higher velocity out of the 300WM than you can out of the 338 and the 300WM drives the same 180gr Nosler at anywhere from 200-300fps faster than the 30-06. The 300WM has a significantly larger case than the 338 which puts it at a distinct advantage. The 300 can drive it's 220 gr bullet (which no one even uses much anymore) at almost the same velocity that the 338 drives a 250 (about 50 FPS behind) with a much more impressive SD to boot.
The real question is "What could the 338 do with the extra 6 gr (water) capacity that the 300 case has?" Aye friends, that is the question.