Accuracy International New Models Revealed

Spoke to AI rep, tan and black for now. They are having trouble getting consistent color hues with the green anodize so it is delayed. Absolutely beautiful rifle to see in person!!!!!!!!!! I was not a fan of the AX at all but this rifle has me thinking of selling my TRG's! Until I spoke to the Sako rep.

M10 anyone?!! ;)
I thought the green was green plastic with black metal?
 
I thought the green was green plastic with black metal?

They want to bring to market a monochromatic color scheme (like the tan) where the aluminum chassis components are anodized and the barreled action is ceracoated( whatever) same color.

The green black configuration will likely be for aftermarket chassis only sales.
 
They want to bring to market a monochromatic color scheme (like the tan) where the aluminum chassis components are anodized and the barreled action is ceracoated( whatever) same color.

The green black configuration will likely be for aftermarket chassis only sales.
Ah. Fair enough. Thanks for the info.

My only concern with the post AW rifles, including the new psr style AX is are they a true military rifle like the AW?
Have any military units adopted them yet? I can't think of any AX style in military use off the top of my head.
I know all my friends in the UK police are sticking with the AW for a long time yet.

Because if no military are buying them, there could be a temptation on AI's part to cut corners and aim at the civi market.
 
Because if no military are buying them, there could be a temptation on AI's part to cut corners and aim at the civi market.

I know that the PSR, which the MC barrel switch system came out of, was originally made for the US PSR program that Remington won the bid for. I'm not aware of any new rifles (AX or PSR) in active service from what I can find on the internets.
 
Because if no military are buying them, there could be a temptation on AI's part to cut corners and aim at the civi market.

Your comment isn't very well thought out at all. Why do you think AI's sales have grown so well in the private sector? The obvious appeal of buying a rifle that was used by the military was key. AI capitalized on this and have a legacy of building high quality, reliability, and robust firearms for both military and civilian markets. Now you somehow think that AI is going to potentially make their product of lesser quality for the sake of profit margins or eliminate features that would lower the over all price point?

I honestly don't believe you understand this market segment at all. This isn't Savage, Remington, or Ruger that needs to dumb down on quality or make bottom of the barrel rifles in order to sell firearms. If AI needed to improve profit margins on it's products it would simply raise its distributor pricing and the additional cost would be passed on to the consumer. People would pay it with little fanfare.
 
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Your comment isn't very well thought out at all. Why do you think AI's sales have grown so well in the private sector? The obvious appeal of buying a rifle that was used by the military was key. AI capitalized on this and have a legacy of building high quality, reliability, and robust firearms for both military and civilian markets. Now you somehow think that AI is going to potentially make their product of lesser quality for the sake of profit margins or eliminate features that would lower the over all price point?

I honestly don't believe you understand this market segment at all. This isn't Savage, Remington, or Ruger that needs to dumb down on quality or make bottom of the barrel rifles in order to sell firearms. If AI needed to improve profit margins on it's products it would simply raise its distributor pricing and the additional cost would be passed on to the consumer. People would pay it with little fanfare.

My comment is perfectly thought out.
They are a business. A business that traditionally made its money from military sales. If they are no longer making the military sales then their market has changed. Having spoke to someone from AI a few years ago when he was bringing some new rifles for my old police unit, he basically said they only cared about military and police sales. The civi market was of little consequence. That has changed. No military are buying them. And most police already have them, and it's not like they wear out. My old unit had the same rifles for years and they are like new.

So yes I'm sure their quality is still top notch. But if they know that it's going into civi hands, then there is the potential to cut a few of the features that will never be noticed if not in full time military use.

As for just raising prices, go look on the USA forums, a price raise would not have been tolerated and would of reached a point of being out of reach for the majority.
Dropping the prices like they have they are taking a huge bite out of the custom market.

So they could very easily slightly lower some of the specs, that normal use will never show.

In this world you don't get something for nothing. Either they have cut production costs because they have increased efficiency by making a lot more rifles, or they have made them cheaper.
Because the new models are a bargain compared to the old ones.

And the cost of running a business in the uk has not gone down. I'm from there, and plenty of my friends are struggling there because the cost of everything is going sky high. Even basics like utilities have gone up massively last few years.

I've just got the Canadian price list. A fully loaded, folding, threaded with muzzle brake AT is less than $5000.
 
My comment is perfectly thought out.
They are a business. A business that traditionally made its money from military sales. If they are no longer making the military sales then their market has changed. Having spoke to someone from AI a few years ago when he was bringing some new rifles for my old police unit, he basically said they only cared about military and police sales. The civi market was of little consequence. That has changed. No military are buying them. And most police already have them, and it's not like they wear out. My old unit had the same rifles for years and they are like new.

So yes I'm sure their quality is still top notch. But if they know that it's going into civi hands, then there is the potential to cut a few of the features that will never be noticed if not in full time military use.

As for just raising prices, go look on the USA forums, a price raise would not have been tolerated and would of reached a point of being out of reach for the majority.
Dropping the prices like they have they are taking a huge bite out of the custom market.

So they could very easily slightly lower some of the specs, that normal use will never show.

In this world you don't get something for nothing. Either they have cut production costs because they have increased efficiency by making a lot more rifles, or they have made them cheaper.
Because the new models are a bargain compared to the old ones.

And the cost of running a business in the uk has not gone down. I'm from there, and plenty of my friends are struggling there because the cost of everything is going sky high. Even basics like utilities have gone up massively last few years.

I've just got the Canadian price list. A fully loaded, folding, threaded with muzzle brake AT is less than $5000.

Great logic but unfortunately for your argument, AI has done the complete opposite. They've re-positioned themselves in the market where they're giving more for the same price, thereby creating better value. Don't believe me? Go to "Sniper's Hide" and listed to people lament the fact that their old AW's are likely going to suffer far more depreciation than anticipated or those looking for extreme price slashing for current (obsolete?) 2013 inventory.

When I say you don't understand the market, clearly you don't. Look at the long lines of people building high end custom bolt action rifles from boutique shops like GAP in the US or ATRS here in Canada. Do you hear anyone complaining of them cutting corners on their workmanship for the sake of profits? No, you don't.

High end market segmentation is a different animal than what you're referring to. Products in that class are far less sensitive to price fluctuations than with mainstream volume manufacturers catering to mass market consumers where price sensitivity is greater.

You mention people refusing to pay more money if prices go up. Take a look at Sako TRG's in Canada for example. They've gone up substantially in price over the last several years and there's no shortage of people still buying them from dealers. Look at all the minty ones that show up on the EE that have been barely used. There's no shortage of them to be had.

In any event, back to our regularly scheduled program...
 
Great logic but unfortunately for your argument, AI has done the complete opposite. They've re-positioned themselves in the market where they're giving more for the same price, thereby creating better value. Don't believe me? Go to "Sniper's Hide" and listed to people lament the fact that their old AW's are likely going to suffer far more depreciation than anticipated or those looking for extreme price slashing for current (obsolete?) 2013 inventory.

When I say you don't understand the market, clearly you don't. Look at the long lines of people building high end custom bolt action rifles from boutique shops like GAP in the US or ATRS here in Canada. Do you hear anyone complaining of them cutting corners on their workmanship for the sake of profits? No, you don't.

High end market segmentation is a different animal than what you're referring to. Products in that class are far less sensitive to price fluctuations than with mainstream volume manufacturers catering to mass market consumers where price sensitivity is greater.

You mention people refusing to pay more money if prices go up. Take a look at Sako TRG's in Canada for example. They've gone up substantially in price over the last several years and there's no shortage of people still buying them from dealers. Look at all the minty ones that show up on the EE that have been barely used. There's no shortage of them to be had.

In any event, back to our regularly scheduled program...
Do you read what I said? I said they are giving an apparently higher spec for less money. You don't get something for nothing, so like I said they have either done a great job making production cheaper. Which is impressive as like I said day to day costs are sky rocketing in the uk. Or they are cutting their own profits. Which is unlikely. Or they have made an item which is more aimed at a civi market, with more bells and whistles, but which is cheaper to make as it doesn't need the crazy over engineering of military rifles.
You can't make money from fresh air. So your logic defies every other business on this planet.

Doesn't matter if it's high end rifles or socks. Business is business.


My entire point, which you are completely missing, is that they no longer seem to be selling to military. So they could in theory of made them a little different to bring the price down a bit. Which would not have been good for military sales, but fits the civi market completely.

And your atrs comparison is a silly one. Atrs haven't just cut their effective price by 30%. If they did you can bet people would question where that 30% came from.

And yes I did read on snipers hide about old rifles dropping in price. Read what I said earlier in this thread.

In reality AI have probably been able to streamline production, increase their civi marketing, jump on the huge US sales increases and streamline their product lines, all to give them the ability to make money while effectively lowering the prices.

But to blindly say AI would never make a cheaper product to betray their roots is folly. A business will do what ever is best for them. For the last 25 years the best for them has been making crazy strong, over engineered, money no object, best of the best military rifle. Now they can use that heritage to sell to everyone else. It's like Ferrari using F1 to develop and then selling the dream to the 50 year old business man.
But the reality is they could make some concessions, that we would never notice, like different metals, different machine processes etc. which until your tank runs over the rifle you'd likely never notice.
 
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AI is not going to cut any corners, poriod. The receivers are all still made the same way, same materials, same machines, same heat treatment. FYI the receivers used for the AX 308 are the exact same as the AW, just with a 6 locking lug bushing installed. I am sure we will see this new AX rifle in military service in the near future, give it some time they are only just coming out.

If anyone doubts this email Accuracy International UK directly and ask them, they are pretty good with responding to questions. They answered my email within a few days.
 
Cheers for that. It's hard to do on my phone. Are you able to do the same for the parts list too?

That AT really is a bargain compared to before. All the positives of the AW for thousands less.

If I can't find an AW I think that's the way I'll go. Get a folding one with tactical muzzle brake.

And right now wolverine has the 3-12x50 s&b on a decent sale too.
 
AI is not going to cut any corners, poriod. The receivers are all still made the same way, same materials, same machines, same heat treatment. FYI the receivers used for the AX 308 are the exact same as the AW, just with a 6 locking lug bushing installed. I am sure we will see this new AX rifle in military service in the near future, give it some time they are only just coming out.

If anyone doubts this email Accuracy International UK directly and ask them, they are pretty good with responding to questions. They answered my email within a few days.
I hope they stick to that.

That's the problem with the American market. They want big stuff. But cheap. That's why most of the cars are crap here.

The upside is the us market is likely the reason they have been able to drop prices because they are simply moving such large numbers.
 
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