Great logic but unfortunately for your argument, AI has done the complete opposite. They've re-positioned themselves in the market where they're giving more for the same price, thereby creating better value. Don't believe me? Go to "Sniper's Hide" and listed to people lament the fact that their old AW's are likely going to suffer far more depreciation than anticipated or those looking for extreme price slashing for current (obsolete?) 2013 inventory.
When I say you don't understand the market, clearly you don't. Look at the long lines of people building high end custom bolt action rifles from boutique shops like GAP in the US or ATRS here in Canada. Do you hear anyone complaining of them cutting corners on their workmanship for the sake of profits? No, you don't.
High end market segmentation is a different animal than what you're referring to. Products in that class are far less sensitive to price fluctuations than with mainstream volume manufacturers catering to mass market consumers where price sensitivity is greater.
You mention people refusing to pay more money if prices go up. Take a look at Sako TRG's in Canada for example. They've gone up substantially in price over the last several years and there's no shortage of people still buying them from dealers. Look at all the minty ones that show up on the EE that have been barely used. There's no shortage of them to be had.
In any event, back to our regularly scheduled program...
Do you read what I said? I said they are giving an apparently higher spec for less money. You don't get something for nothing, so like I said they have either done a great job making production cheaper. Which is impressive as like I said day to day costs are sky rocketing in the uk. Or they are cutting their own profits. Which is unlikely. Or they have made an item which is more aimed at a civi market, with more bells and whistles, but which is cheaper to make as it doesn't need the crazy over engineering of military rifles.
You can't make money from fresh air. So your logic defies every other business on this planet.
Doesn't matter if it's high end rifles or socks. Business is business.
My entire point, which you are completely missing, is that they no longer seem to be selling to military. So they could in theory of made them a little different to bring the price down a bit. Which would not have been good for military sales, but fits the civi market completely.
And your atrs comparison is a silly one. Atrs haven't just cut their effective price by 30%. If they did you can bet people would question where that 30% came from.
And yes I did read on snipers hide about old rifles dropping in price. Read what I said earlier in this thread.
In reality AI have probably been able to streamline production, increase their civi marketing, jump on the huge US sales increases and streamline their product lines, all to give them the ability to make money while effectively lowering the prices.
But to blindly say AI would never make a cheaper product to betray their roots is folly. A business will do what ever is best for them. For the last 25 years the best for them has been making crazy strong, over engineered, money no object, best of the best military rifle. Now they can use that heritage to sell to everyone else. It's like Ferrari using F1 to develop and then selling the dream to the 50 year old business man.
But the reality is they could make some concessions, that we would never notice, like different metals, different machine processes etc. which until your tank runs over the rifle you'd likely never notice.