.40S&W is essentially a 10mm short. If you look at the ballistics of a standard 10mm factory load, it is identical to .40S&W (if they look slightly different, you probably forgot to account for barrel length of the test gun). The whole point of .40S&W was that the 10mm case was oversized for a standard factory 10mm load. Now if you want, 10mm ammo can be found in much hotter loads.
A cool feature is that you can safely shoot .40S&W out of most 10mm handguns (e.g. Glock, but anything with a strong extractor since the .40S&W will have to headspace on the extractor instead of the case rim) to save you some $$$. Just make sure to give the chamber a good cleaning before switching back to 10mm ammo.