I can see both side of the coin when it comes to cartridges like these. On the one hand, it drives me nutty to hear people talk of a cartridge as having a twist rate applied to it.
A cartridge/chamber are an entirely independent selection from the twist rate of the barrel blank they may be paired up with. The .223 is an extreme example of this where common twist rates vary from 14 down to 7.
That said, the majority of rifle factory’s have chosen to produce 243 rifles (among others) in slow twists and with short throats which hampers the use of long heavies in those barrels. At the same time, ammunition companies haven’t been seemed keen to offer heavy for caliber (modern, high bc) ammunition in this cartridge. (Obviously the both rifle and ammo makers would need to get on this page to together for this to be successful)
Now enters the other side of the coin:
Oh wait, they did!
And at the same time they shortened the cases so they would run in AR10mags in free countries…
And by offering good quality, high bc factory ammo, AND marketing the heck out of it, they’ve brought in a whole new generation of long range shooters who didn’t have the experience to hand load or the budget to get custom rifles put together. Of course these new kids are likely to regurgitate all the propaganda, er, I mean marketing they read regarding the unprecedented, innovative brand new invention known as their cartridge and how it’s different and better than anything that came before it because, ‘science’. And that of course gets old.
But in the end, more options, new shooters and increased interest in long range is a decided win in my book and nothing’s stopping me from putting together a classic chambering in a fast twist barrel and building my own ammo like Ive been doing anyway.