It's absolutely wild how many people look at a new bench rest cartridge and go "this is redundant" or "the gain is only a couple hundred FPS" without realizing that the target market is not replacing every 243, 260, 6.5 creed or whatever else. While we're on the subject it's ridiculous just how many people try to put down the 6.5 creed because "the 6.5x55 exists" totally ignoring it's a higher pressure cartridge that neatly fits perfectly into short actions.
These calibers are for bench rest shooters who rebarrel every single season as a rule and spend thousands of dollars each year trying to not just get get decent groups but send every round through the same exact hole.
They're living in a world where the dies they use cost almost an order of magnitude more than Lee's that will get the job done for 99% of shooters out there, use laboratory analytical balances that go to four decimal points, already match grade brass and bullets are hand sorted for weight/concentricity, and use all manner of black magic rituals and blood sacrifices to get their rifles shooting the way they do. Things most people don't even think about like the case capacity, geometry, and shoulder angles are all fussed over.
At the point when you're already rebarreling frequently getting into a new caliber is just a new set of dies and some brass. With all the time, effort, and money that already goes into competitive accuracy shooting it's frankly trivial to switch to the new latest and greatest chambering offered.
The goal isn't to replace the 243, it's chasing the ultimate in accuracy competing with other guys trying just as hard to do the same.