Gasoline boy, yomamma and Suther are telling you what the problem is and how to fix it.
The operating pressures generated by the 30-30 aren't high enough to force the case head back against the bolt hard enough to keep the primer seated and fully fireform the case at the same time, so, the primer pops out of its seat as far as it can.
The trick Suther is suggesting, keeps the face of the case against the bolt face during firing and allow the case to be blown out enough to fill the whole area between the bolt face and the shoulder.
You should use Suther's suggestion of slipping an "O" ring, or a small elastic band from Staples @ $2/100, and fireforming the case which will be proprietary to your rifle and likely won't fit another 30-30 chamber.
This has the added benefit of making your brass last longer, because it doesn't get worked as much, if you reset your die so that it "neck resizes" only.
I will add another suggestion, seeing as you have a lever action and locking up the bolt on a tight case can be difficult to impossible.
Use a felt marker to color your case necks and shoulders. Then when you're setting up your die, in your press, you can adjust it down until it just touches the shoulder.
Try this case, empty, in your rifle and check that the lever closes easily.
If it's a bit snug, or you're concerned about a bit of dirt/grit causing an issue, rotate your die about 3mm and push back the shoulder a few thousandths. This will partially resize the case shoulder and about 20mm of the body underneath it. No more binding.
Tighten the set screw on the die locking collar and leave it there.
If you're loading for several or even a couple of 30-30 chambered rifles, which you don't indicate, the cases from the largest chamber will not be interchangeable between firearms.