There are a lot of myths surrounding the WSM vs. Standard mags. None are really relevant though, the results speak for themselves. All indications are that WSM *factory ammo* is loaded right up to max, while standard magnum *factory ammo* isn't loaded as hot. But who gives a crap about factory ammo? All else equal (i.e., pressure, barrel length, etc), the case with the higher capacity wins. And that is the classic Win mag. Not by too much, but it IS bigger. That directly translates to the Win mag being somewhat more powerful than the WSM. But the difference is rather minor.
The same applies to the '06 vs. WSM as well. The WSM has more capacity, so, when all else is equal, the WSM is more powerful.
It's not complicated. Common sense. Despite what the advertising blitz might indicate, there is no magic here. The standard win mag IS the more powerful cartridge. But, on the other hand, anyone who tells you that the WSM is actually closer the '06 is also incorrect.