Hornady is simply the better deal period.
BUT, its only a better deal if it accoplishes all your needs.
All things being equal, they will perform identically in nearly all hunting situations (have used both bullets on game allot).
I find the ballistic tips have two characteristics the Hornadys soft point, boattails tend to not have.
1) a durable ballistic tip that both protects the ballistic profile of the bullet.
2) has a more efficient ballistic shape for longer range shooting.
I tend to be a practical person "normally", and shoot more hornadys.
They are cheaper and supply me with more opportunity to shoot more.
A reaaaly good option!
Both have thier place, therefore I have both in my shooting room on a full time basis.