Its nothing new its been around since 1972 but I totally missed any press package or promotions about it... I am guessing I am not the only one. I have not seen many rifles chambered for it recently.
"Hornady is pleased to offer both the 7.62x39 and 5.45x39 cartridges for 2010. Both the 7.62x39 and the 5.45x39 feature high-quality, lacquer-coated steel cases with non-corrosive berdan primers. Each cartridge is loaded with Hornady V-MAX bullets and carefully chosen propellants, and all loading will be done at the Hornady factory.
Collectors and practical rifle enthusiasts will appreciate these high-quality, affordably-priced offerings from Hornady – two fantastic additions that will compliment new and traditional rifles chambered for these two storied cartridges.
Depending on the caliber, Custom ammo is loaded with Hornady SST, InterBond, InterLock or V-MAX bullets."

"Hornady is pleased to offer both the 7.62x39 and 5.45x39 cartridges for 2010. Both the 7.62x39 and the 5.45x39 feature high-quality, lacquer-coated steel cases with non-corrosive berdan primers. Each cartridge is loaded with Hornady V-MAX bullets and carefully chosen propellants, and all loading will be done at the Hornady factory.
Collectors and practical rifle enthusiasts will appreciate these high-quality, affordably-priced offerings from Hornady – two fantastic additions that will compliment new and traditional rifles chambered for these two storied cartridges.
Depending on the caliber, Custom ammo is loaded with Hornady SST, InterBond, InterLock or V-MAX bullets."